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Strategy2026-03-03·5 min

The #1 Mistake Companies Make in AI Transformation

Why 80 % of AI projects fail — and how to avoid the most costly trap.

By Alpha Oumar Sow

# The #1 Mistake in AI Transformation

Starting with Tech, Not the Problem

  1. Executive reads about ChatGPT
  2. Decides to "do AI"
  3. Buys a tool, hires a data scientist
  4. Looks for problems to solve with it
  5. Frustration: nothing concrète
  6. Conclusion: AI is overrated

The Approach That Works

  1. Map your real problems
  2. Assess AI feasibility
  3. Pick the simplest solution
  4. Measure before and after

Problem first, tech second.

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